It can be too easy to focus on the mistakes operators make when you’re blogging - a bit like restaurant critics usually have something to critisise with even the best meal. After all, a constant diet of "Golly gosh, it was just scrumptious and the service was fab" would be a little boring for the reader.

But operators do frequently do admirable things and it’s only fair that we recognise this too.

O2 have just announced that for their forthcoming i-mode launch in the UK, they’re sticking to the spirit (if not quite the percentage) of the revenue splits i-mode offered content owners in Japan. O2 will keep a more than reasonable 14%, leaving their partners with a generous 86%, if you need help with the maths.

So if you’re a content owner in the UK, guess which operator is now first on your wish list?

This comes a mere few weeks after O2 showed that they were listening to their customers, as well as bloggers, and changed the way they delivered MMS.

Anyway, this is great news for the UK content industry and a hearty congrats to O2 for getting it right. Let’s hope the other operators follow your lead in due course, though this might be a bit too much to wish for right now.