No, this isn’t another mobile virus story (or non-story as most of them turn out to be), but an IdeaVirus, as Seth Godin likes to call them.
East Anglian Ambulance Service paramedic, Bob Brotchie, had an idea
last May to use mobile phones to help identify accident victims (not
necessarily fatal ones, in every case). While people may forget their
driver’s licence, Passport, ID Card - or even their wallet - they
rarely leave their mobile phone behind.
So the idea is to create a new entry in your address book, under ICE
(In Case of Emergency), followed by your next of kin’s contact details.
Then, if you are involved in something nasty, the authorities know who
to call.
Like many IdeaViruses, this one started slowly, which is a nice way of
saying that the vast majority of people and the media ignored it. Maybe
a few people thought it was a good idea, but like an organ donor card,
didn’t get around to doing anything about it and certainly weren’t
rushing to tell their friends.
And then, the spark arrived to ignite the IdeaVirus engine, in the form
of last Thursday’s terrorist incident in London. Since then, it’s been
picked up by major media organisations, bloggers and tens of thousands
of emails around the world.
Nothing is quite as powerful as an idea whose time has come.
And don’t forget to spread to word.
ICE Virus Spreads Around the World
“” REBLOGGED from Russell Buckley and Carlo Longino’s MobHappy By Russell Buckley No, this isn’t another mobile virus story (or non-story as most of them turn out to be), but an IdeaVirus, as Seth Godin likes to call them….
IN - Im Notfall : Eine Initiative damit andere Dir helfen können
Das Vorbild stammt aus England und ist seit den Bombenanschl√§gen in London hochaktuell: die Initiative nennt sich dort ICE (f√ēr In Case of Emergency). Sie beruht darauf, dass inzwischen (fast) jedermann ein Handy hat, aber keine Notfalldaten mit sich….
ICE-In Case of Emergency Campaign
In the wake of the London bombings, there is a new campaign in the UK to get everyone to add a ‘ICE -
In case of Emergency’ contact to their phone address books so that
emergency services can quickly call from a victims moby to find out who
they are…
IN - Im Notfall : Eine Initiative damit andere Dir helfen können
Das Vorbild stammt aus England und ist seit den Bombenanschl√§gen in London hochaktuell: die Initiative nennt sich dort ICE (f√ēr In Case of Emergency). Sie beruht darauf, dass inzwischen (fast) jedermann ein Handy hat, aber keine Notfalldaten mit sich….
IN - Im Notfall : Eine Initiative damit andere Dir helfen können
Das Vorbild stammt aus England und ist seit den Bombenanschl√§gen in London hochaktuell: die Initiative nennt sich dort ICE (f√ēr In Case of Emergency). Sie beruht darauf, dass inzwischen (fast) jedermann ein Handy hat, aber keine Notfalldaten mit sich….
Today I spotted there was a second email going around saying the first is a spoof, and in fact ICE is the first part of two stage mobile phone virus… zzzzz. Obviously the second email is actually the spoof. There are some really SAD SICK people out there eh..
Today I spotted there was a second email going around saying the first is a spoof, and in fact ICE is the first part of two stage mobile phone virus… zzzzz. Obviously the second email is actually the spoof. There are some really SAD SICK people out there eh..