A nice example of new marketing in the form of a Lynx (deodorant) ad
made solely for the web. Will people send it to each other? Well I’m
sending you to see it aren’t I?
Like the recent FCUK work, the brand isn’t even mentioned.
MobHappy
Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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« The Mobile won’t be an iPod Killer Claims Dr Bull
» Normal Service to Resume Shortly
Fun
New Marketing
Posted by on 06.29.05 | 2 Comments
2 Comments
« The Mobile won’t be an iPod Killer Claims Dr Bull
» Normal Service to Resume Shortly
I can only say BRAVO! to these two brands! I had to hide the Axe clip when it showed the bunnies, but laughed out for almost the entire clip! I rolled my eyes the first time I saw fcuk on a shop window in a mall, but I never forgot it since of course…
Come to think of it, isn’t this kind of advertising perfect for mobile phones, given the screen size, especially? Splashing screens with anagrams and little clips will do more in promotion than trying to cramming websites on mobile phone screens…!
Good point, Naomi. Welcome to MobHappy.
Russell