New Marketing

by on 29. Jun, 2005 in Fun

A nice example of new marketing in the form of a Lynx (deodorant) ad
made solely for the web. Will people send it to each other? Well I’m
sending you to see it aren’t I?

Like the recent FCUK work, the brand isn’t even mentioned.

Link here.

—–>Follow us on Twitter too: @russellbuckley and @caaarlo

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  • Good point, Naomi. Welcome to MobHappy.

    Russell
  • Naomi
    I can only say BRAVO! to these two brands! I had to hide the Axe clip when it showed the bunnies, but laughed out for almost the entire clip! I rolled my eyes the first time I saw fcuk on a shop window in a mall, but I never forgot it since of course...

    Come to think of it, isn't this kind of advertising perfect for mobile phones, given the screen size, especially? Splashing screens with anagrams and little clips will do more in promotion than trying to cramming websites on mobile phone screens...!
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