According to research behemoth, Forrester, 64% of respondents to their recent survey said they are interested in advertising on blogs, 57% through RSS, and 52% on mobile devices, including phones and personal digital assistants.
While this is good news for bloggers (whoopeeee, we’re going to be rich, rich I tell ye!!) I’m sceptical that 64% of advertisers even know what blogs are, let alone WFT RSS is.
I often have to explain to people who should be in the know exactly what blogging is. This includes people in mainstream marketing, PR and advertising and recently a senior honcho in a digital media buying agency said “I had no idea that blogs were that big” when I said I had 80,000 readers a month. And I’m only a middle ranker.
Overall, online ads are increasing by 23% per annum.
Story: ZD Net via John Battelle’s FM Publishing, who got it from Lockergnome.
No Advertiser Want Blogs
Advertisers want to talk to people (and potential clients) who might be interested in their stuff and are dedicated to the media in question. Advertisers like to address persons who are enthusiastic about something, greedy for information relevant to them and feeling comfortable with a presentation / delivery in that surrounding Ö and are inclined to learn and respond.