An interesting spin off of Sunday’s EU Referendum in France was that supporters of the “YES” vote were urged to campaign by Bluejacking (if you’re thinking “huh?” read this):

“If you have a Bluetooth-enabled mobile, you can ‘bluejack’ militantly until Sunday. Rename your mobile ‘vote yes’ and when you’re on public transport or in a public place, set your phone to seek out other Bluetooth-enabled devices.”

Obviously, it wasn’t a staggeringly successful concept as the “NO” vote prevailed. But who knows if humiliation, rather than a narrow defeat, would have resulted without the Bluejack element?

Actually, this is a pretty desperate campaigning tactic. Bluejacking is fun, but it’s hardly a worthy or valid marketing technique. It’s about on a par with marching up to someone, slapping them in the face with a kipper and declaring “vote for me”.

That’s not to say that mobile marketing can’t be made to work, by any means. It’s just that, like corporate blogs, you need to understand what you’re doing before jumping in - and that normally requires someone with proven expertise to help you do it.

Story source: The Guardian.