Consulting firm, The Management Network Group has released a study about what youth and young adults want on their mobile phones.

While the emphasis of the report is to spin the results positively, if you look at it with a “half empty” focus, it’s a little worrying, in some respects.

For instance, 34% were interested in mobile music downloads, which I think is pretty amazingly low. And only 21% were interested in video clips and 3D gaming respectively.

However, this endorses last week’s MOBILE LIFE 1 survey, which found that none of these features made it into the Top 10 features wishlist.

The other key finding is that 20% of respondents would be interested in getting ad-supported content, like video clips, on their mobiles. This also seems low, given the popularity (still) of other ad-supported content models, like radio and TV - and indeed, online, generally.

This kind of research can be notoriously misleading admittedly. But it’s still rather puzzling and if it is right, it’s certainly bad news for all those companies rushing into mobile TV and video right now.

Story via MocoNews. Image from The Age.