I’ve posted a few times about the now infamous case of Kryptonite bike locks – it’s become the classic case study of what happens when you ignore what bloggers are saying. In Kryptonite’s case it’s cost them $12 million so far – and maybe their future.
Now another lock company is suffering a similar fate and – unbelievably – are taking the same head-in-the-sand attitude. Kensington make PC locks – the kind you use to secure your PC to something immovable in an office or hotel room, for instance.
You can see the video here of how the lock can be opened with a bit of cardboard, some gaffer tape and no force at all. It’s already all over the Blogosphere and there’s no mention on Kensington’s website about the problem at all.
It’s obvious what’s going to happen next – the company will have to capitulate and organize a massive product recall. Why don’t they react immediately, with openness, honesty and some humility? “We screwed up, that happens sometimes and we’re really, really sorry. Now, let’s work together to fix it quickly.”
One definition of madness is doing the same thing twice and expecting a different result. By that measure, Kensington must be completely out to lunch.
Story spotted on Loic le Meur.
—–>Follow us on Twitter too: @russellbuckley and @caaarlo
Recent Comments