In the middle of Tomi’s interview, I interjected the following thoughts about Citizen Journalists:
I think Citizen Journalism is actually a symptom of something altogether bigger – Citizen Content Creation, for want of a better phrase. Sure, we’ll have people taking pics and writing stuff for online and offline newspapers. But they’ll also create ringtones and logos for phones, create their own music and art and make their own movies – even create their own advertising – see the George Masters’ case below.
After writing that, I starting reading the latest edition of the Trend Watching newsletter, which is the best publication like this that I’ve found. Go and subscribe today – FREE – it’s great.
Their latest edition is all about “Customer Made”, which is their take on the same sort of trend. It includes everything from the home made ads (check out the fabulous Tiger Woods one if you didn’t see it last week), design competitions, modified/remixed/mashups of products (high and low tech) and customer compiled content.
Their take on where this is going next is that customers will start to ask for real compensation for contributing to success. While I think there’s a lot of truth in it, never underestimate the appeal of people becoming famous – albeit very temporarily, like seeing their name on a leader board in a game. To many people, that’s as good as getting paid.
How do I know? Well, you don’t think I do this for the money, do you? Snort!
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