i-Mode Strategy has a round up of some facts, figures and interviews with leading pornographers.
The common consensus is that it’ll be huge and err…throbbing? In Asia and Europe, people who download this kind of stuff, currently spend about $34 each per year on videos and images. Of course, the crucial question is then how many subscribers there are. Since no one’s saying, I don’t think this market is as big – yet – as they are implying.
The advantages of mobile for adult content are claimed to be that mobile is:
Intimate
Addictive
Viral
Relevant
But the downsides are equally balanced, if you ask me:
Expensive (in comparison to online/hard copy)
Poor image resolution/poor video quality (which will get better though)
Is it just me, but at the risk of sounding a little purient, it also seems rather sad and tacky to download dirty pics to your phone.
What do you think? Is it all hype, or is there a real market? Leave a comment, which is pretty quick and easy now…
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