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OMA DRM Troubles Could Forestall Mobile Music Market

Posted by on 04.04.05 | Comment?

I posted something over at TheFeature about how mobile operators have joined handset vendors in objecting to the pricing of OMA DRM. This is a potentially significant development for the mobile music market, as OMA DRM 2.0 was supposed to unite the industry on a single DRM technology which would also cross over to PCs and consumer electronics — letting users take their content across multiple devices, something that’s essential for mobile music download services to survive.

Om Malik is right when he says this could squash the mobile music business — it’s clear that incompatible DRM has held back the wired download market, and with the penchant for overpricing mobile content, nobody’s going to pay through the nose for a song on their phone that uses some DRM standard incompatible with their PC or MP3 player.

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