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Ogo Goes

Posted by on 03.29.05 | 4 Comments

Back in September I greeted the launch of AT&T’s Ogo with derision. Why would anyone want a text only mobile device, when most usage of mobiles is voice calls - not to mention most of the revenue?

The press releases talked about tongue-tied teen boys being the target, which sounded like wishful thinking.

Well, it took them less than six months to find out that, indeed, no one would want a voiceless mobile and they’ve discontinued it.

I’m all for trying new things but, sometimes you gotta wonder what these guys are thinking.

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