Archive | December, 2004

Permission & mobile-marketing

We’ve all read over the years many different explanations of what mobile marketing is, what can be done with it, and seen some case studies of cool and successful campaigns. Usually, these explanations follow a pretty similar pattern. The benefits of the media are described (personal, fast, ubiquitous, interactive, etc.), common use-cases are mentioned (customer […]

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Permission & mobile-marketing

We’ve all read over the years many different explanations of what mobile marketing is, what can be done with it, and seen some case studies of cool and successful campaigns. Usually, these explanations follow a pretty similar pattern. The benefits of the media are described (personal, fast, ubiquitous, interactive, etc.), common use-cases are mentioned (customer […]

Read full storyComments Off on Permission & mobile-marketing

Permission & mobile-marketing

We’ve all read over the years many different explanations of what mobile marketing is, what can be done with it, and seen some case studies of cool and successful campaigns. Usually, these explanations follow a pretty similar pattern. The benefits of the media are described (personal, fast, ubiquitous, interactive, etc.), common use-cases are mentioned (customer […]

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LBS in crisis

According to local news, the governments in Sweden and Finland have together with local carriers come up with a system so they can send information (whom to contact, meeting points, etc.) to all citizens in the crisis area in Asia. This really is a brilliant idea, as reaching thousands of lost and separated people is […]

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Guest blogger

Hi, My name is Anders Lindh, I’m the chairman and co-founder of FlyerOne Ltd, a Finland based mobile marketing services company. We’ve been providing consultation and technical implemetation of mobile marketing campaigns for four years; our clientele consists major brands both in Finland and abroad. During these years, we’ve successfully implemented hundreds of campaigns of […]

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