Finally….a mainstream, major advertising campaign using MMS. Don’t get too excited though – the advertiser is an operator. As reported on Adverblog, Italian mobile operator Tim is running the campaign
to discover new “movie talents”. The competition is divided in two parts: users can text a 20 seconds video with an interpretation of their favourite movie character, getting the chance to win the participation in a movie. The other option is to send a picture, in this case the best one will win a photographic book by Claudio Porcarelli.
Adverblog also reported earlier a major deal between Ericsson and marketing agency, Proximity to promote mobile marketing worldwide.
I hope that Mat Mildenhall, Chief Operating Officer of Proximity Worldwide has read my free White Paper on the subject. It could save them a lot of learning 
Drop me an email if you’d like a copy. russell at mobhappy dot com.
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