Finally….a mainstream, major advertising campaign using MMS. Don’t get too excited though - the advertiser is an operator. As reported on Adverblog, Italian mobile operator Tim is running the campaign

to discover new “movie talents”. The competition is divided in two parts: users can text a 20 seconds video with an interpretation of their favourite movie character, getting the chance to win the participation in a movie. The other option is to send a picture, in this case the best one will win a photographic book by Claudio Porcarelli.

Adverblog also reported earlier a major deal between Ericsson and marketing agency, Proximity to promote mobile marketing worldwide.

I hope that Mat Mildenhall, Chief Operating Officer of Proximity Worldwide has read my free White Paper on the subject. It could save them a lot of learning Drop me an email if you’d like a copy. russell at mobhappy dot com.