Mike at TechDirt writes about a great new service from Virgin in Australia. But like much of what Virgin does, it seems to have more than an eye on PR, than real practical uptake.
If you’ve ever drunk-dialed an ex-partner an 2.00 in the morning and tried to re-hash the break up or – worse – [...]
Archive | November, 2004
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Drunk Dial Prevention
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Mobile Advent Calender
Zed are launching an Advent Calender for mobile phones, which a pretty cool innovation. For £12 ($22.80) you get a different piece of content every day, including ringtones, logos, jokes or trivia every day.
You can order the content depending on your mobile – colour and poly tones at one end, to black and white and [...]
Cheap Calls Abroad from your Mobile
I spotted an announcement about UKÌs BTÌs Callwise on My Symbian, which seems to be a very soft launch of a very big idea. Why the low key approach I wonder?
Callwise allows you to download an application onto your Symbian mobile phone. Then, using your normal address book, call a number abroad from any network [...]
Mobile Marketing Poised to Take Off (Again)
There’s an interesting article on Mobile Marketing by David Fuller at Commpiled.com. Despite the problems of the industry, he claims, 2005 is poised to be the year that Mobile Marketing finally takes off. This is backed by Gartner – but don’t forget they want to sell reports and saying it won’t take off, won’t sell [...]
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Video on Demand on 3G Launch
MX Telecom announced last week that they have launched a neat concept for the UK’s 3G phone networks (Vodafone, 3 and Orange).
Users can call a Premium Rate or non-premium short code number and access streaming video at the pre-determined charge, that can be pre-recorded or live. Streaming allegedly gets round DRM issues (I’m sure it’s [...]
iPhone on the Cards
Russell Beattie adds his voice to the concept of an iPhone from Apple within the next 18 months. I guess he won’t be taking me up on my $100 dollar bet I issued on the same idea in August.
Even if Apple isn’t going down this track of their own handset (probably with Motorola) and launching [...]
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Text Mobs
Gizmo reports on a group text application, called Text Mobs. Users sign up for groups of their choice (private, secret or public) and get SMS’d all messages sent to that group.
It’s currently offered as a free, web-based service by MIT’s Computing Culture Group, who developed it.
It’s a similar concept to the thriving Upoc, based in [...]
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The Most Important Man in Advertising?
Hugh “cartoons drawn on the back of business cards” Macleod writes a fine blog over at Gaping Void – a kind of post-modern riff on marketing and what comes next now that advertising is dead (hadn’t you heard?).
He just came up with this rather fascinating idea that I’ve been struggling to put coherently for a [...]
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Cameraphone Pics Printed at Boots
Nokia and the retailer, Boots* have announced the launch of Pixology’s PhonePrint technology in the UK. This allows you send your photos taken on your camera phone to Boots, over the mobile network.
They then print them for you and SMS you when they’re ready to collect.
I’m not sure how they work out which branch [...]
MMS Advertising Campaign
Finally….a mainstream, major advertising campaign using MMS. Don’t get too excited though – the advertiser is an operator. As reported on Adverblog, Italian mobile operator Tim is running the campaign
to discover new “movie talents”. The competition is divided in two parts: users can text a 20 seconds video with an interpretation of their favourite movie [...]
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