One of the most incisive “marketing” books in the last 10 years is Malcolm Gladwell’s The Tipping Point. It’s not really about marketing per se, but how viruses spread, including virus ideas.
I won’t write any more about The Tipping Point here, other than to say if you’re reading this blog, you MUST read it as you’ll find it interesting, stimulating and informative.
Seth Godin, one of the most marketers of this generation, has been lucky enough to preview Malcolm’s next book and rates it very highly. So, add Blink to your New Year’s reading list.
Anyway, Malcolm’s also written a thought-provoking Manifesto for Change This (another Godin project) called The Talent Myth that dispels the idea that employing talented people isn’t necessarily the great idea it might seem. The organisation itself is more important than the a star-obsessed culture.
I would love to offer you a few choice morsels to whet your appetite.
But it’s produced in a restricted PDF format that doesn’t seem to allow cutting and pasting. Which is very un-Godin-like as it makes it very difficult for bloggers and others to quote from it and so communicate the essence of the manifestos. I wonder why.
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