Following my blog yesterday about GMTV launching their own Java Portal (Yet Another Java Portal), New Media Zero covered the story.
They had a great quote from the ever quotable, Nog Sawdon, Head of Interactive at GMTV.
‘Punters don’t give a stuff about O2 or Vodafone but they do care about GMTV and the brands they watch on TV,’ said Sawdon. ‘People relate to what’s really part of their lives, not the operators providing the service.’
The lady has a point, you know. If you’re an operator (and plenty read this) may I respectfully direct you to this.
Russell
PS In case you were wondering about the picture, I couldn’t find one of Nog Sawdon herself. So this is a picture of Nooka, Queen of the Nogs, from the much beloved UK Kid’s TV programme of the 1970′s “Noggin the Nog”. No disrespect intended to the real Nog Sawdon.
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