According to We Make Money Not Art
Food company Dole has introduced a new service that allows mobile phone users to check vegetable information while shopping: where the product comes from and how it arrived on the shelf, along with cooking tips.
The service only works on items packaged with a “QR” barcode, a super-code storing the information. The shopper needs a mobile equipped with a camera and scanner to read the codes.
Broccoli is the only line so far to carry codes (why broccoli, I wonder?).
I never saw fruit & veg as being the cutting edge of technology, but I stand corrected 
It seems that it would be much more appropriate to give info on high tech stuff, when the sales person is about as much use as a carrot.
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