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New launches

WAP Payments

Posted by on 06.29.04 | Comment?

New Media Zero reports that in the UK

Media owners and content providers will soon be able to benefit from the one-click WAP billing mechanisms that have proved so successful on operator portals.

Orange and Vodafone lead the way, with O2 and T-Mobile following. As ever :-)
It never ceases to amaze me how slow “Mobile Time” is for operators and how quick for everyone else. In fairness, I know that they face incredibly complex management and infrastructure issues, but it does seem to take an unfeasibly long time to make things happen.

I’m not sure what the revenue splits will be - I’ll have to investigate. But if they’re anything like Premium SMS, they’ll be charging far too much as their take.

Can you imagine a credit card charging a retailer c. 50% commission on a sale? No I can’t either. But that’s what the Operators want. Apart from DoCoMo and look at the kind of data revenues they enjoy.

Hmmm. Something to think about…

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