Youth spends more on mobile than music

Interesting little snippet here from Mobile Youth via New Media Zero.

It seems that under 25’s in the UK are spending 5 times as much on their mobiles as on music.

Hmmm….(stroking imaginary beard)…could this be why the music industry is going down the pan? Maybe it’s nothing to do with file sharing after all.

I’ve long argued (admittedly along with lots of others) that file sharing increases consumption of music. After all, nothing beats owning the CD of music you really like.

But the laws of economics dictate that when your income is limited, something has to give. And in this case, mobile is a youth must-have and music an optional extra.

It’s difficult to underestimate the importance of the mobile to an Under 25. But, being barred from using one is the modern equivalent of being banished to your room, with no TV, books or music. Apart from being allowed to go to school with “I am a dork” tattooed on your forehead. And forget dating – you neither have the tools to arrange dates nor those to maintain relationships.

The modern teenager will be happy to be grounded (relatively). But banning them from their mobile for a week is the parental equivalent to going nuclear.

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