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Cutting the Cord

Posted by on 05.17.04 | Comment?

ìCutting the cordî, “Going Mobile” or “Mobilisation” is something weíre going to hear a lot about in the next 5 years, I predict. Or words to that effect.

Increasingly, younger people in their 20ís donít bother getting landlines installed for their phones. They just stick to their mobiles. To this generation their phone number IS their mobile number ñ why do they need another?

Obviously, they still need an Internet connection, but thatís changing too. A broadband connection can be shared by quite a few households in urban areas (subject to their contract with their ISP) and with new technologies coming on stream (like Wi-Max), the reach of a wireless network is getting far greater.

So the mobile operators are going to start, sooner or later, to try to get us to cut the cord and go 100% mobile.

Just as the phrase ìyou sound like a broken recordî has no meaning to anyone under 25, ìhold the lineî is history.

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